Photographic printing preceded the modern computer, but only by a decade or so. The ‘First’ Death of Letterpress - Translation of ‘Knowledge of the Hands’ into Computers Letterpress survived more than 500 years before running head-one into its nemesis the photographic methods of printing. (Pressing On)Īlongside iconic posters of the pre-war era, complex, hot-type letterpress was producing newspapers and other mass-produced media like brochures, menus or the hundreds, if not thousands of other types of paper material that fill our lives even today.
We do posters for folks like Taylor Swift and Dierks Bentley…You can come and see the posters rolling off the presses right here. Grand Ole Opry and those folks, even Willie Nelson into today and tomorrow. We are a living connection from the past into the future by designing and printing those posters for folks like Roy Acuff and Bill Monroe and doing the work that we do with tide. Because we helped country music establish its visual identity through all of the posters that we did to help advertise, we are synonymous in many ways in a lot of people's eyes with the country aesthetic in that regard.
All of those other accessories won't mean anything if nobody comes to your show. Telephone pole or Woolworth's glass window to tell or sell you on going to a country music show…A poster to advertise your show is as important, probably if not more important than the hair, the makeup, all of that. “How you going to get these folks off the tractor, out of the cotton field, out of the coal mine is with a big Hatch poster. Jim Sherraden, having spent more than 30 years revitalising the iconic Hatch Show Print, a Nashville Tennessee based letterpress poster and design shop noted of letterpress in the 1920s United States: Letterpress continued to serve a powerful function in society up into the 1920s and 1930s. Letterpress is so often associated with the ‘information explosion’ of the Middle Ages, but its impact lasted much longer than most people realise. It empowered the common man… It's almost like the explosion of information we're going through now with the information age. All that happened because the word was available to everybody. Gutenberg put the bible in everybody's hands and the type of people that Martin Luther created his revolution and all that. They wanted to read the bible and interpret for them. Prior to that time, the higher ups in the church and that's the church ran the world, they didn't want the people to be able to read the bible. Letterpress printing really brought us out of the dark ages.
The printer Richard Hopkins noted of the invention: The first form of mass-produced practical letterpress appeared with Gutenberg’s press in 1450, a combination wine press and blocky wooden moveable type. I think letterpress, both the process and outputs engages with us on a more complete level than its computer-based printing counterparts. More crucially, I think there is more going on here than just a sense of nostalgia for things passed. I’d like to use the words, and images, of those people striving to keep letterpress alive to ink out the powerful physical and psychological forces at play. All images from: “Pressing On: The Letterpress Film”
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